Good web and mobile app design should be not only beautiful but also convenient. We’re going to understand what user experience and a truly user-friendly digital product are.
In three months, we will learn how to put ourselves in the user’s shoes. We will learn the necessary tools for prototyping and competitor analysis. We will conduct our own interviews, create personas, and work on user flow. We will get acquainted with UX techniques, understand where to use them, and try many of them ourselves. And, of course, we will test our own solutions.
Course program
What is UX?
How UX differs from web design. What is human centered design process, its stages and activities.
Psychology of perception.
How people use digital products. Patterns of human perception, memory, attention. Basic principles of interaction design.
Tools.
Everything that can be used for prototyping – from a pencil to Axure.
Heuristics
What are usability heuristics and how to analyze interfaces based on them?
Users
User interviews: how and why to conduct them. And most importantly, how to process the data and turn it into design solutions.
Personas
Why do we need personas and can we just make them up? Empathy as an important component of human-centered design.
Working with business
How to conduct an interview with a customer and get all the necessary information.
Competitor analysis
What is competitive analysis. What are its types, when and why to use it.
User flow
Working out scenarios of user interaction with the interface and how it can help. At what stage and how exactly it should be done.
Information architecture
How to create and check it.
Testing
Qualitative and quantitative testing of design solutions. We will learn how to properly formulate and test hypotheses.
Soft Skills
Why are soft skins important for an advanced UX designer? How to present a project and create a portfolio. How to receive and give feedback on design.
What’s next.
The course will feature several guest lecturers. They will tell you
- What other design processes exist and when you should pay attention to them;
- mobile apps and design features for them;
- about getting a job, what a portfolio and CV should look like.